Morrisons Value toothpaste 75ml cost 19p
At first I must admit I was not really impressed. The toothpaste felt very foamy and seemed to have little substance other than minty froth. My teeth didn’t feel fresh and clean and after a week I was ready to go back to my old expensive toothpaste (at £1.79).
Luckily I was talking to a friend who is a dental hygienist. She suggested not wetting my toothbrush before putting the paste on and brushing (she recommends this method no matter what tooth paste you use). May I just add at this point, she did not endorse this or any other toothpaste.
Well what a difference. The toothpaste still foamed but not nearly so much. My teeth felt cleaner and the whole experience was minty and pleasant. Although I do still prefer the taste of my branded toothpaste. Do I like it enough to pay £1.60 more for it…NO!
Long term I am still unsure as to whether cheap toothpaste is as good as expensive but for now I am going to stick with it!